It’s numbers like these that makes email marketing so valuable.īut, how are you using email marketing for your business?Īnd what email initiatives are you focusing on today?Ī study by Strongview found that for most businesses this year the top priority for email marketing is clear: In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Studies show that 42% of organizations believe email is one of their most effective channels to generate new leads, while 59% of B2B marketers say email is the most effective channel for generating revenue. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste.Įmail is the undisputed king of B2B marketing.
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